Director of Marketing & Development
POSITION SUMMARY
The Brooklyn Conservatory of Music (BKCM) seeks an experienced and dynamic Director of Marketing & Development to lead BKCM’s six-person full time Marketing and Development staff and supporting part time team members and consultants.
In collaboration with the Executive Director and Board of Trustees, the Director of Marketing & Development will be responsible for developing and implementing comprehensive, integrated fundraising and marketing strategies with targeted goals, timelines and measurable outcomes. Qualified candidates will have a track record of strong team leadership; building enduring relationships and inspiring investment; and developing effective, engaging and innovation communications.
BKCM is committed to increasing diversity, equity and inclusion in every facet of our organization. As one of the senior-most staff members of BKCM, our new Director of Marketing & Development will be an integral part of this effort, aligning our marketing and development practices with this priority, and providing organization-wide leadership and guidance.
Background. BKCM’s recently completed five-year strategic plan called for the addition of a new position in the organization’s “C-suite,” which currently consists of the Executive Director, Controller, and Director of Administration. The new Director of Marketing & Development will provide managerial oversight and guide the maturation of these closely intertwined departments, as well as lead the Special Events team, which has become a central driver of BKCM’s fundraising and community engagement strategies since FY17.
Fundraising. Responsible for growing annual fundraising from $1.4 mm per year to $2.0 mm within five years from private individuals, corporations, foundations, and local and state government.
Marketing. Responsible for marketing, branding and strategic communications for (1) the organization as a whole; (2) BKCM’s four flagship programs and their respective course and service offerings; and (3) concerts and special events.
Special Events. Responsible for the conception, production and promotion of 150+ annual concerts, recitals and special events.
Departmental Management. Responsible for inspiring, managing, developing and evaluating BKCM’s Development, Marketing and Special Events team members; enhancing organizational infrastructure; and improving related systems and internal processes.
Candidates should possess excellent team and project management skills, creativity, initiative, strong interpersonal / relationship building skills, data-driven decision-making approach, and ideally, aptitude with Salesforce or a comparable CRM platform. Salary range: $110,000 – $125,000 + benefits commensurate with experience.
BKCM is a non-profit community music school based in Brooklyn, NY. We provide high quality music education and music therapy to more than 7,000 New Yorkers out of our home in Park Slope, and at more than 70 public schools, social service organizations, senior centers, homeless shelters in all five boroughs of New York City. We operate on a budget of approximately $4.5 mm. For more information on the Conservatory you are encouraged to visit our web site: www.bkcm.org
RESPONSIBILITIES:
Development Responsibilities:
- Develop, execute, and support all facets of BKCM’s annual fundraising strategy with innovative, relevant, and meaningful development initiatives, communications, promotions, and special events.
- Cultivate, manage, steward and grow our portfolio of 600+ individual donors
- Grow and build our relationships with existing institutional and government donors
- Conceive, plan, and throw special events including BKCM’s signature fundraising events as well as various smaller individual and community building events.
- Support the fundraising efforts and special campaigns of the Board of Trustees
Marketing Responsibilities:
- Develop, execute, and support all facets of BKCM’s annual marketing strategy with special attention to institutional marketing, digital strategy, branding, program, special events, and concert marketing, and social media.
- Cultivate and maintain media relationships and press opportunities.
- Oversee BKCM’s website, digital marketing, and social media engagement.
- Oversee conception and creation of all annual print collateral from program brochures, to event posters and invitations.
- Oversee the development and creation of BKCM’s annual report.
REQUIRED EXPERIENCE
- Bachelor’s degree in a related field required, master’s (or relevant experience) preferred.
- Eight years+ experience in a development or marketing director/management capacity with demonstrated results
- Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high expectations
- Excellent verbal, written and presentation skills with track record of editorial and/or grant writing experience
- Experience using a CRM platform to track, analyze and report on data and to drive strategic decisions; Aptitude with Salesforce a plus
- Special event coordination / management experience
- Passion for music and/or arts education a plus
To apply, please submit resume and cover letter to Michaela.Mechlovitz@BKCM.org by Friday, August 7th, 2020.
About the Brooklyn Conservatory of Music:
Founded in 1897 as a formal music conservatory serving 200 students, the Brooklyn Conservatory of Music now serves more than 15,000 individuals annually and collaborates with more than 50 organizations including schools, and youth, social service and senior centers, as well other arts and culture organizations and city agencies, to provide music instruction, music therapy, and performances in Brooklyn, Queens, Staten Island and Manhattan.
Mission: The Brooklyn Conservatory of Music: transforming lives and building community through the expressive, educational and therapeutic powers of music.
Core Values: BKCM is committed to providing a nurturing environment that promotes and personifies excellence, collaboration, and community for individuals engaged in performing and music study.
BKCM is an Equal Opportunity Employer and does not discriminate due to age, sex, religion, race, color, national origin, disability, marital status, veteran status, sexual orientation, or any other factor prohibited by law.
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