Mari joined Spotify in 2019 to launch and build Spotify Advertising’s centralized voice of customer and client engagement programs. Before Spotify, Mari had a successful research consultancy, working with clients such as Tastemade and Artsy on customer insights projects. Before working for herself, Mari led the research and insights teams at Hearst Digital Media and Refinery29 and was a senior member of the commercial insights team at The Financial Times. Her insights work has been published in numerous media publications and presented to brands and agencies worldwide and on stages including Cannes, Advertising Week, and more.